Mashable Social media has had a profound and growing effect on the way companies, governments and advertisers operate. But it's having a pretty substantial effect on our brains as well.
Here, AsapSCIENCE breaks down five fascinating ways our brains react to our activities on social media.
For example, which do you prefer, sex or retweets? Turns out that both of these activities result in the release of dopamine.
Hopefully that doesn't mean social media has doomed the future of humanity.