Mashable Charity has bested the Internet meme.
The compendium of YouTube videos related to the ALS Ice Bucket Challenge have reached 1 billion views, topping the "Harlem Shake" craze of 2013, the company announced on Monday.
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With about double the uploads and three times as many views compared to the Harlem Shake, the Ice Bucket Challenge has turned into its own meme, YouTube said. "That, combined with the volume of uploads, makes it one of the biggest video memes in the history of the Internet. Yeah, it’s that big," according to YouTube.
The YouTube crowning comes after the ALS Foundation, which launched the challenge to raise awareness about the neurodegenerative disease netted more than $100 million in donations. Wikipedia page views for amyotrophic lateral sclerosis increased 18-fold to 2.89 million page views in August.
"Ice Bucket Challenge" was the top rising YouTube search globally in August. Videos showcasing people dumping ice water on their heads—including ones from Bill Gates and Emily Blunt—hail from 150 countries. At the beginning, 90% of the videos came from the U.S., but now the most videos are from foreign countries.